Our Vision for the Impulse App
We knew from launch that developing Impulse as a desktop platform only for the first year was not only risky, and heavily played against the grain, but also necessary. It was important to focus on uploading amazing content and securing Impulse as a Store friendly site, before we expanded into producing an all singing and dancing app for you lovely people. However, we have been inundated with requests to fast forward the app process, so are opening up the floor to discuss our vision for the Impulse App.
Social Focus or Commerce?
Our vision for Impulse is as grand a spectacle as ever seen from a social commerce startup in recent years. We have long had plans for the perfect mix of social features, people powered conversation, and personal approach to shopping - entwined with secure, fast, and beautiful checkout systems that make shopping a dream. This is still our goal, but we are staggering how we reach this point.
Do we focus on the social aspects - sharing with friends, collections, discovery OR are we going to build an app that allows you to buy anything from around the world from the palm of your hand? Our goal is to find a perfect balance, and then add the encompassing features gradually as you, our users and stores, want cool stuff added. The Impulse App will be a community collaborative effort, we will use polls, questionnaires, feedback, and email to find what you all truly want from your app - consistently improving the platform to fulfil the needs and desires of shoppers and sellers everyday.
Truly Beautiful Design
Online shopping has become a procession of selling products as fast possible, with a complete disregard for the enjoyment of the shopper using the app or site. At Impulse, we want to change the way shopping is experienced, moving towards a beautiful, smart, bold app that makes scrolling a breeze, buying a joy, and sharing with your friends as easy as sitting together.
The web platform was built with minimal, product focus design ethos - the app will be the same - except we will evolve on our key features, and offer more within the reach of your hand. Ergonomic design is a cornerstone of our design ethos, and we intend to unroll various design features, from floating menus, sliding galleries, easy pin recognition, swipe animations and plenty more that are not traditional found in shopping apps.
Innovative & Unique Features
A plus to developing the app after we have the desktop platform in place, is we have free reign to innovate and build features way beyond the scope of what we thought possible. Impulse will be expanding from a discovery platform, to an app that rewards, updates, and recommends your whole shopping world.
We will be introducing more mixed media to the app. Mixtures of video, GIF, and text uploads. An expansion into lifestyle curation, with events, food, and adventure items coming directly to your home feed. Intelligent bots will help sift through products and recommend directly to your inbox, and go out of it's way to ensure you discover the coolest products on the platform that you didn't even no existed.
This is certainly not set in stone. There are many months of work to fly through, and a million and one concepts to design, iterate, and re-design, however we promise an app is coming, and it will be worth the wait. We are fully intending to upgrade Impulse as a whole - platform, app, email, rewards, events, and beyond - however, we're in a growth phase, and as such this will be delivered when we are ready as a team to scale up quickly. Maybe the New Year will be a good time...