Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!




We take some time to ask some Qs and connect with some of our brand new peeps that have joined the Impulse family.


Introducing Zach from Commonplace - a design focused functional goods and accessories shop based out of Wisconsin, USA.






Tell me a little about Commonplace? 

Commonplace stocks an evolving collection of functional design objects, ceramics and everyday accessories - each tied together by their thoughtful design and production. From an online perspective, we aim to have our store stand out with a unique mix of household goods and accessories. This varied collection allows us to reach a range of customers and introduce them to items they may not already know about, but that likely fit their taste preferences. Our brick and mortar store in Milwaukee, Wisconsin, USA acts as a (hopeful) hub for trendy design brands that have broad reach online, but aren't as prevalent in our small market.


Your personal favourite product you sell?

Last year we launched our own original product line called This That. While we love selling just about anything from our store, our own products have an extra special place in our hearts and therefore provide for an extra thrill when we sell one of them to someone new.


What's your future vision for Commonplace?

Growing our product brand is a huge goal, but we'd also like to increase our online presence. In addition to seeking out the right marketing tactics to accomplish this, we'd like to further use our product photography as a branding measure and a way to gain efficiency. By taking all of our own photos in-house, we save greatly on costs and can find a cohesive image to present to customers.


How would you describe your dream lifestyle?

The attainable dream would be a version of what I am currently living, but with more certainty and flexibility. Ideally, this would be a reasonable time spent at the shop, with free weekends and the normal time set aside for travel.


Would you rather look after 100 tiny horses OR 1 giant duck?

Gut answer: 100 tiny horses corralled in a container of some kind. Feed them, watch them run - seems manageable.


Favourite box set?

Curb Your Enthusiasm


If you could start out again what would you do?

Study furniture design or a similar field. I have been able to learn on the go through this business, but it would have been nice to know at 17 or 18 that my love and fascination for objects could make for a viable career.


From what you know about Impulse, what are you looking forward to most?

The easier it is to scroll content, the better. Impulse's shopping focused setup makes it unique, and it would be great for users to scroll and find new items with ease, similar to how they explore their favourite e-commerce stores.


Can you recommend who we interview next?

There are so many great ones, but favourites to follow from afar are Port of Raleigh in North Carolina, Yowie in Philadelphia, and Wilson and Willys in Minneapolis. Local to us is a shop called Ursa that I admire greatly, and they also happen to be incredibly nice people.




Thanks Zach.

For those interested, we are running this brand new interview series to get to know as many Stores or Brands as possible. If you'd also like the chance to take part, showcase your stores personality, and forever get a pretty spot on the blog, drop me an email - jamie@weareimpulse.co - and we'll get it done.






Top 5 Products of the Week Issue 15

Top 5 Products of the Week Issue 15