Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!




We take some time to ask some Qs and connect with some of our brand new peeps that have joined the Impulse family.


We welcome Akio from Matchaeologist - the home of the Finest Artisanal Japanese Matcha green tea






Tell me a little about Matchaeologist? 

Matchæologist ( 抹茶オロジスト) is an artisanal matcha green tea specialist that develops award-winning ranges of Japanese matcha with an aim to define the ultimate #MatchaRitual experience. Our approach is to introduce a modern perspective to the ancient tradition of the Japanese tea ceremony by preparing matcha in a minimalist way for an epicurean tasting experience, while providing education on the joys and benefits to be found in the daily drinking of this ceremonial delicacy.


Your personal favourite product you sell?

Matcha Brewing Kit —this starter kit has everything you need to brew a perfect cup of ceremonial matcha, and is also one of the best-selling items on our site and perfect as a gift for your loved ones.


How would you describe your dream lifestyle?

Going to live a sustainable life in the tea-farming region of Uji, Kyoto.


Favourite box set?

The Last Samurai (2003)


If you could start out again what would you do?

Become Ben and Jerry's Flavor Guru

What's your future vision for Matchaeologist?

We are consistently introducing new ranges of products to help our clients get the very best from their matcha. Our approach is to put the ancient tradition of the Japanese tea ceremony into a modern perspective and to make this ceremonial tea more accessible and relevant to the modern lifestyle of today.

From what you know about Impulse, what are you looking forward to most?

An area for videos featuring cool products from new brands (how to / lifestyle videos) would be amazing!   


Can you recommend who we interview next?

Glasgow-based Instrmnt (Ross Baynham) — for their beautifully designed minimalist watches.




Thanks Akio.

For those interested, we are running this brand new interview series to get to know as many Stores or Brands as possible. If you'd also like the chance to take part, showcase your stores personality, and forever get a pretty spot on the blog, drop me an email - jamie@weareimpulse.co - and we'll get it done.