We take some time to ask some Qs and connect with some of our brand new peeps that have joined the Impulse family.
Introducing Lisa & Hadrian from Urban Gilt - London based urban graphic tee brand...
Tell me a little about Urban Gilt?
Hadrian & I were set up on a blind date. He had quit his job and was about to go travelling, but we both took a chance & said yes. Just 4 weeks later, I'd quit my job too & we were motorcycling around Europe for a month before travelling around South America & the USA. We love discovering the world, whether it's in our own city or abroad, so it made perfect sense to set up a brand for embracing life. I always want to look good on-the-fly, but when I couldn't find any clothes with the right cut & edgy-chic aesthetic which supported that lifestyle, we set up Urban Gilt to solve that problem.
Your personal favourite product you sell?
We found a small independent clothes boutique in San Francisco. I love finding hidden gems! We started chatting to the owner called Ubi & a few minutes later he'd shut the shop to give us a tour of the city, followed by an invite to an exclusive Mezcal party that night, which of course we said yes to! Our Seymour sleeveless top is designed in the spirit of edgy meets glam and was inspired by that day. It's also one of our bestsellers.
Dog fan or cat lover?
Cats literally attack Hadrian for no reason. Besides, we both grew up with dogs, so we're definitely dog lovers. In fact, there's a Maltese-Westie shaped hole in my life right now.
How would you describe your dream lifestyle?
It might sound ridiculous but we're living it. Growing a community of like-minded people who love dressing for the unexpected. On top of that, we're using ethical manufacturing & sustainable fabrics that really make a difference in the world. Doing everything we can to reverse the damage caused by the fashion industry is really important to us. We also get to work together. It might seem weird to a lot of people but it really works for us. Although we do need some time out, so Hadrian cycles to the studio while I take the bus! It’s much more glamorous...relatively speaking!
What would you choose between - having to eat a jar of Marmite every day and wearing jeans whenever you want OR not eating the Marmite and never be able to wear jeans ever again?
Hadrian loves Marmite & I've heard him say he's eaten a whole tub in a day. Sadly I'd have to go without wearing jeans ever again. You know when you try to feed a lemon to a dog & they turn their heads away in disgust? That's me with Marmite.
What is your go-to snack?
When we were on our second date we cracked up because we'd both brought nuts along with us. It turns out we both love nuts & snacking between meals, so we always take some with us wherever we go. I'm all about the cashew but Hadrian is a peanut man all the way.
Favourite box set?
We've just been watching Westworld. Sure, Yul Brynner did a great job in the original, but the new box set is amazing. We were saying if you could go back to any era what would it be & we both said Ancient Egypt. Incredible design, all year suntan & they invented toothpaste. What's not to like!
If you could start out again what would you do?
Hadrian always wanted to be a motorcycle racer, but honestly we both really love what we do now, so I'm sure we'd still end up having this brand.
Tell me something no one else knows about you?
Hadrian secretly loves pedicures. I Cheshire cat grin from ear-to-ear during every episode of First Dates.
If you could be an animal what would it be?
I'd be a lion, independent, strong & never letting anything get in the way. Hadrian would be an owl, flying free as the king of the night.
From what you know about Impulse, what are you looking forward to most?
One of the most exciting things about having an independent label is meeting other businesses. Impulse is a great way to meet & stay connected with other creatives. The more we can share & collaborate together, the better!
Can you recommend who we interview next?
Ooooh, that would be TRTL. These guys have one product. A travel pillow. But man, it's the best of its kind. I should know because I have two of them! We love how it can help you sleep literally anywhere, maximising your appetite for adventure & discovering the world when you're awake. It's the perfect travel buddy....just don't tell Hadrian I said that ;-)
Always a pleasure to chat with you and Hadrian! Absolutely love the whirlwind story behind Urban Gilt's beginnings - it would make a superb Hollywood movie script - and more importantly perfectly showcases the passion and freedom you guys run Urban Gilt with.
For those interested, we are running this brand new interview series to get to know as many Stores or Brands as possible. If you'd also like the chance to take part, showcase your stores personality, and forever get a pretty spot on the blog, drop me an email - email@example.com - and we'll get it done.