Why Isn't Social Media Chronological Anymore?
If you walk into a library you would expect the books to be arranged in some logical order and if you look at a football league table you expect the teams to be arranged in accordance with their performance, so why are so many social media sites throwing this logic out the window? Why is it when you scroll down your Facebook, Instagram, or Twitter feed you see ‘popular’ posts from 4 days ago rather than the far more interesting update from your mate an hour ago?
You Don't Know Me
When we ask the social media giants for an explanation, they tell us that they are doing us all a favour. They believe that their squad of engineers, data scientists, and researchers have perfected an algorithm that ensures we only see the stuff that interests us. However, how can they really know what we like? Congratulations – you’ve all spent countless hours developing a complex feature that nobody wants and doesn’t accurately display what interest us.
You Don’t Like Me
Unfortunately, if you’re a small business or other unimportant person the major social media networks quite simply don’t like you. That sounds harsh, but it’s true. The organic reach of a post on Facebook, for instance, has fallen significantly over the last few years. A study from Edgerank Checker found that between February 2012 and March 2014, the organic reach for the average Facebook Page dropped from 16 percent to 6.5 percent. Today, it’s probably less than 5 percent and could get even worse with Facebook’s recent decision to only display posts from family and friends on your timeline. If you’ve taken the time to follow your favourite brand on social media you probably want to see their posts to discover the latest deals they have to offer. If only there was a social platform that would let you do this… *cough* Impulse *cough*
Social media has now become pay to play. What was once a level playing field, giving everyone an opportunity for success, has now become a game for those with money; a game for those who have already succeeded. If you run a small business, trying to develop your personal brand, or want to make a name for yourself in some other way then you are going to face a never-ending stream of algorithm-driven crap to reach the top. You will either have to pay to reach your hard earned followers/fans or pray you go viral. This isn’t fair. We should be celebrating the underdogs, encouraging little known talent, and actively promoting the innovative lot who will drive the human race forward.
If you want to discover cool new shit in a logical - chronological – order then you should come to Impulse. If you want to be part of a community that helps small businesses and bloggers achieve their dreams, then you should come to Impulse. If you want to be in control of what you see and how you see it then you should come to Impulse. We’ve created a downright beautiful social platform for shoppers where the only problem you will face is whether or not to press buy.
Seriously we don't give a shit if you buy stuff. We're different.